Market, Social, & Survey Research
Market and Social Research share a commonality in that their purpose is to seek and provide necessary knowledge about what potential customers or clients want and need. This a key factor to success in any type of business or program venture.
Examples of small scale research might be anything such as attitudes of existing employees; consumer needs of a market segment you are trying to attract as customers; to health and social behaviors of a community of clients you wish to serve.
Market Research is conducted mostly for understanding what your potential market base wants, needs, believes, and behaves. Information gathered from a market research study can be used to determine how to better market your product and build a successful business.
Social Research refers to research conducted by social scientists typically within the fields of sociology, psychology, social policy, and education. An analysis of dynamics or monitoring of community may be necessary for program implementation or academic inquiry.
Research Methods are generally divided into two broad categories to include Quantitative Methods which uses tools such as surveys, questionnaires, and secondary analysis of existing statistical data (e.g. census data). Qualitative Methods emphasize personal experiences and interpretation. Commonly used qualitative methods include interviews, focus groups, and participant observation.
Survey Research is a time and cost effective way of obtaining information. When appropriate, CMG uses electronically based survey collection tools which further maximize time and financial efficiency.
CMG has assisted many organizations, small businesses, and social researchers complete successful research projects. Services include:
- Sample Size Estimation
- Survey Design
- Study Sample Identification
- Data Collection
- Data Management
- Statistical Analysis
- Reporting of Findings
- Data Graphs & Charts
- Interviews & Focus Groups
